The downtown Orlando team recently attended the 2026 International Council of Shopping Centers (ICSC) conference in Las Vegas, joining thousands of industry leaders, developers, retailers, investors, and real estate professionals from around the
world for one of the retail and commercial development industry’s most influential events. The annual conference continues to serve as a key platform for showcasing emerging trends, fostering partnerships, and shaping the future of downtown Orlando.
Throughout the event, the downtown Orlando team highlighted the momentum continuing across DTO, sharing how the current almost $2 billion in development investment, strategic infrastructure improvements, and a growing mix of residential, retail, hospitality, and entertainment projects are helping shape a more vibrant and connected urban core. Conversations focused on the opportunities available within downtown Orlando for new retail concepts, experiential businesses, restaurants, and mixed-use developments looking to establish a presence in one of the country’s fastest-growing regions.
The team met with a wide range of national brands, developers, brokers, and commercial partners, using the opportunity to position downtown Orlando as a destination where business growth, community investment, and cultural energy intersect. Highlighting projects such as our evolving entertainment districts to increasing residential density and walkability, the team at ICSC were able to demonstrate DTOs potential as a dynamic environment for both investment and long-term growth.
Participation in ICSC remains an important part of downtown Orlando’s ongoing economic development strategy, helping strengthen relationships, attract new opportunities, and elevate awareness of the district on a national stage. As downtown continues to evolve through both public and private investment, events like ICSC help connect ideas, partnerships, and projects that contribute to the future success of downtown Orlando.