407 Day is all about celebrating Orlando, and there’s no better place to do that than downtown. Whether you’re looking to shop, grab a bite, or find something fun to do, downtown Orlando makes it easy to experience everything that makes the city special.
Shop Local at Discover Downtown
Start your 407 Day celebration with a stop at Discover Downtown. From March 21 through April 7, you can take $4.07 off 407-themed t-shirts and baseball caps, making it the perfect time to grab some new gear and show your Orlando pride. Head in-store or use code 407DAY online for savings.
While you’re there, check out the Orlando’s Kitchens cookbook from Visit Orlando, available online and in-store at Discover Downtown. The cookbook - included in the 407 Day sale - features recipes and inspiration from local restaurants and chefs, giving you a chance to bring some of Orlando’s favorite flavors into your own kitchen. It’s the perfect time to grab your copy, or even one for to gift your favorite master chef.
And if flipping through those pages gets you hungry, downtown is full of places where you can taste those flavors for yourself.
Explore the Downtown Dining Scene
Downtown Orlando’s restaurant scene reflects the creativity and diversity of the city. Whether you’re grabbing something quick, settling in for a relaxed meal with friends, or enjoying a night out, there’s a spot for every mood.
New to the scene, Mochiry is already generating buzz for its unique desserts and savory snacks, offering a fun, Instagram worthy stop for anyone looking to try something different. If you’re craving something saucy, fellow newcomer Buffalo Boss is the place to go for bold, flavorful chicken wings that have quickly built a loyal following.
Nikki’s Place, featured in Orlando’s Kitchens, is one of Orlando’s most cherished soul food destinations. Recent winner of the Critic's Choice for Best Soul Food in the 2026 Orlando Sentinel Foodie Awards, this Parramore District institution has been serving up Southern comfort food in the community for generations.
Another cookbook featured restaurant is Reyes Mezcaleria in the North Quarter District. With the aim to honor the cuisine, spirits and culture of Mexico Reyes runs the gamut of $5 Taco Tuesday specials to thoughtfully creative Mexican dishes for a casual yet elevated experience. Sister restaurant Osteria Ester in Thornton Park delivers an inviting atmosphere alongside thoughtfully prepared Italian dishes featuring freshly handmade pasta daily. Now serving Sunday brunch with zesty bright flavors that will transport you to the Amalfi Coast.
With so many locally owned eateries packed into downtown, 407 Day is the perfect excuse to try somewhere new or revisit an old favorite.
Things to Do Around Downtown
Beyond great food and shopping, downtown Orlando offers plenty of ways to spend your day and evening.
CityArts and Dr. Phillips Center for the Performing Arts are hubs for amazing international, national and local artists showcasing visual and performing arts in stunning venues. With a jam packed calendar of events culture vultures are sure to be satisfied.
Come 407 Day, UCF Celebrates the Arts will be in full swing with events happening throughout the week. The annual festival showcases the creativity of University of Central Florida faculty and students through performances, exhibitions, and more. Be sure to stop by 55W to see the UCF's College of Arts & Humanities installation as part of the event.
Sports fans also have plenty to look forward to. The week of 407 Day is a busy one for Orlando’s teams at Kia Center, with games featuring the Orlando Magic, Orlando Solar Bears, and Orlando’s newest team - the Orlando Pirates - who kick off their season on April 5. Later in the month, Inter&Co Stadium will host matches featuring another new team, the Orlando Storm, along with games from Orlando Pride and Orlando City.
If you’re looking for a place to catch the action or connect with the community, Art² offers a unique space downtown where you can watch Orlando Magic games while also discovering events built around shared interests. From wellness gatherings and run clubs to thrifting events and book clubs, the calendar always has something new.
Creative energy continues at Goblin Studio, a local hub that brings together artists, makers, and the community through workshops, events, and collaborative projects.
From limited-time 407 Day deals at Discover Downtown to new restaurants, live events, and hometown sports teams in action, downtown Orlando offers plenty of ways to celebrate the city. Mark your calendar, bring your friends, and spend some time exploring the local businesses, events, and attractions that keep DTO buzzing year-round.