Downtown Orlando Nighttime Economy Impact Assessment

The City of Orlando's Community Redevelopment Agency (CRA) is partnering with international expert Sound Diplomacy to conduct a comprehensive assessment of downtown Orlando’s nighttime economy (NTE) to determine how the city can further grow, manage, and support its diversification.

About Sound Diplomacy

Sound Diplomacy is the global expert in developing long term and self-sufficient music, tourism, and nighttime economy strategies. They have worked in over 40 countries and with over 100 clients, spanning public, private and non-profit sectors, such as the Greater London Authority, the Cities of New York, Barcelona, Vancouver, San Francisco, New Orleans, and the United Nations.

The Four Parts of the Study

Sound Diplomacy will complete a comprehensive nighttime economy impact assessment, utilizing a 4-part approach. 

The 4 parts are:  

REGULATORY ASSESSMENT & COMPARATIVE ANALYSIS: Detailed desk research, literature review and national / international comparative analysis outlining how Orlando ‘sits’ across key metrics as defined on the next page. We will deliver a comparative analysis of best cases from at least five cities. This will include an assessment of the impact of the COVID-19 pandemic.  

KNOWLEDGE MAPPING: Identify all nighttime economy related uses (focused on hospitality, culture and ancillary businesses) within the CRA. Engage with the Orlando GIS team and potential higher education partners to support the knowledge and asset mapping. 

STAKEHOLDER ENGAGEMENT: Deliver a series of detailed, comprehensive surveys, interviews and roundtable sessions with stakeholders and the public, to support, question and amend recommendations, economic impact and mapping.  

ANALYSIS OF FINDINGS AND SATISFYING DELIVERABLES: An analysis of all research and findings, with additional and specific findings including a clear path to how Orlando can better align its nighttime offer with the UN’s Sustainable Development Goals (SDGs), aligned with SDGs: #5 (gender equality), #8 (decent work and economic growth) and #11 (sustainable cities and urban environments).